PMDS is the acronym for Premium Mood Denim Superior, and as the name implies it is premium. The product has already been seen at the WHITE Trade Show and in many high-level Italian stores. PMDS is a total-look that ranks among the high ranges of the quality / price scale of the Italian scenario. The most important feature that struck me is that the company thinks, designs, produces, and spreads in Italy. Denim is a high quality blue canvas, made with Italian looms, and painted with non-toxic pigments. The culture of Denim and its amateurs goes far beyond the fashion logic of jeans. The quality of Blue Jeans is determined neither by the price nor by the designer, but rather by the work behind a jeans. I recommend purchasing if you are looking for comfortable denim, respectful of the environment but above all Italian.