In 2002 in Portobello Road in London, Shelley Tichborne founded Mou with the aim of creating an original and luxury boot as an antidote to the stress of hectic modern life. Become an icon immediately thanks to the word of mouth of the stylists who launching them at the foot of pretaporter shows turn into sales for end customers. Today the comfortable mou boots, worn by world-renowned artists such as Gwyneth Paltrow and Cameron Diaz, are characterized by the exclusive gritty look and the distinctive non-conformist spirit. The innovative insertion of the Sneakers sole makes Mou Boots even cooler and its use becomes daily just like a normal sneakers. The infinite range of leathers and new glitter or sequins fabric makes Mou even stronger and gives the possibility to combine it with any outfit.